BEAUTY INDUSTRY

WHY CONSUMERS ARE DEMANDING A CHANGE IN THE BEAUTY INDUSTRY

 

beauty products
 

 

The beauty industry has long been known for using harmful chemicals in its products and creating negative environmental impacts with production waste. From carcinogens to plastic containers, beauty products haven't always been the most safe eco-friendly. Thankfully, things are starting to change. 
 
 
Urban Pulse - Day Four Dry Shampoo
 
 
With these alarming facts, consumers have started to become more conscious of the way they shop for their beauty products. Because of this, new as well as existing brands are shifting their focus on how to make their products safe, sustainable, and eco-friendly.  
 
 
Seed Phytonutrients Color Care Shampoo & Conditioner Set

 
 
With consumers starting to demand higher standards for the brands they purchase, beauty companies have started to turn to cleaner and organic ingredients in their products. Not only this, but more companies have also began to use alternatives to plastic for their packaging. After all, according to the Plastic Pollution Coalition, "more than 120 billion units of packaging every year globally" with the majority of these not able to be recycled.
 
 
Standard Soap - Vanilla Bean
 
 
 From packaging waste, to micro plastic pollution, and animal cruelty, beauty lovers are looking for more than just quality products when making their purchasing decisions. As consumers, we have the ability to change the way products are made. After all, with this demand comes the need for a higher supply of these sustainable products. 
  
 
Seed Phytonutrients Lip Balm
 
 
 
If we keep demanding change within the beauty industry, we will continue to see more positive changes.
 
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